This building shaped outline is extremely dynamic by its artistic yet kinetic skin.

The Flare structure is made of flake metal outlines which are moved by pneumatic cylinders. These shapes either reflects the bright sky or dark ground, thus creating different imagery and scenery on the building’s outer layer.

Besides an attraction and visual imagery, I could see this used as a presentation platform if implemented correctly. By smaller metal flakes, and predetermined settings, this project could be like an interactive billboard.

Just imagine a college building presenting campus announcements for all to see, a city street where you may see a running advertisement, or perhaps a stock or news ticker changing continuously. This could create a dynamic presentation within the building’s actual skin.

Additional information on the Flare Facade may be found at their site, including videos, images and explanation.

Via: Mobbit