Funny Lenovo IdeaPad Face Recognition Ad
10 Comments By Jai on March 13th, 2009 in Laptops and Computers
Ever wondered what could be the best way to advertise face recognition technology? Well put someone’s head inside the box where you type the password, and voila! You convey the essence of face recognition technology in a jiffy. That is what the creative guys and copywriters at Ogilvy, Bangalore, India thought of when they had to create an ad poster for Lenovo’s IdeaPad.
The ad poster has a denim clad man peering in to the area where one types the password. The copy reminds you at the bottom that “The Lenovo IdeaPad comes with Face Recognition Security”.
However, many would misinterpret this as Lenovo’s inability to provide password security and that people could actually peer into your passwords! Perhaps, they could have thought of something else to not confuse the viewer and allow misinterpretation. Nevertheless, the colors used are minimalist and the absence of clutter makes the poster visually appealing.
Lenovo always seems to come up with funny ads like the one above not withstanding the misinterpretation which could be possible. A year ago we featured the Funny Lenovo Thinkpad x300 ad which is almost a parody on the way MacBook Air is built in. I must say this is a cleverer ad Lenovo came up with than the one we see here.
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Related Tags: face recognition, face recognition software, fingerprint racognition, ideapad recognition, lenovo face recognition, lenovo ideapad
March 13th, 2009 at 3:27 pm
jajaja that’s good, great idea for a banner.
March 13th, 2009 at 7:31 pm
[...] recognition sounds like a good idea, that is, until someone abruptly minimizes the password field. [Ads of the World via [...]
March 13th, 2009 at 7:39 pm
[...] recognition sounds like a good idea, that is, until someone abruptly minimizes the password field. [Ads of the World via [...]
March 14th, 2009 at 2:38 am
[...] recognition sounds like a good idea, that is, until someone abruptly minimizes the password field. [Ads of the World via [...]
March 14th, 2009 at 3:19 am
[...] Curiosa manera la de Lenovo de anunciar su nuevo sistema de reconocimiento facial. ¿Han contratado al protagonista de Sleepy Hollow para el anuncio? ¿Se ha aprendido este hombre el password de cabeza? ¿Le ha salido torso a la barra de la contraseña? La cosa queda un poco confusa, pese a que los creativos de Ogilvy pensaban que su cartel plasmaría perfectamente la esencia de esta tecnología de reconocimiento de rostros. Si no fuera por la letra pequeña que hay al lado del logo la idea visual podría tener distintas interpretaciones, aunque reconozco que, bien entendido, el anuncio resulta bastante divertido ¿Vosotros qué pensáis? — Alberto Payo [Walyou] [...]
March 14th, 2009 at 11:05 pm
[...] [Via] Share and Enjoy: [...]
March 15th, 2009 at 6:54 pm
[...] [via Walyou] [...]
March 16th, 2009 at 4:33 am
[...] "?????????"???????????? 16 ??.?. 09 | ??? : prasit w.wanit | ???? : mac , mp3 ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????(Face Recognition Technology)??????????? IdeaPad ??? Lenovo ????????????? ?????????????????????????????????????????????? ?????????????????????????????????????????? “??????? ????????? ??????????????????????????????????????????????????????” ????????????? ?????????????????????????????????????????????????? ????????????????????????(?????????????)?????????????????????????????????????…???…????????????????????????? ????????????????????????????????????????????????????: walyou [...]
March 16th, 2009 at 6:14 pm
[...] [???Walyou] [...]
March 19th, 2009 at 5:56 pm
[...] ???? [...]